Resilience Beyond COVID: Build Your SMB Comeback as a Digital-First CEO
If you are a CEO or owner of a small business or mid-size enterprise (I’m using SME and SMB interchangeably), you are among the millions “fire fighting” to keep your business afloat due to COVID. Finding ways to retain customers and staff, as well as ensure enough cash flow to continue operating fills every waking moment.
Digitalizing your business couldn’t be further from your mind right now. Yet, a digital-first mindset may well be the leverage you need to push for a comeback.